Pang Orange Psychology: Diggering co-founder to start a business again, this time want to do mental health knowledge popularization

In the field of Internet financial services, the front row of digging for wealth. It was born in 2009 and evolved from a personal accounting tool to a comprehensive Internet wealth platform. Along the way, we have completed 8 rounds of financing, and the accumulated financing amount is 350 million US dollars. In the case of the general downturn in the mutual gold situation this year, we still got a $140 million D round of financing, which was also passed down last year. I am rumored to go to the US IPO.

Quan Yunfeng is the co-founder of the digging of wealth. He is an Internet veteran. He joined Ali to build e-commerce early. In 2011, he entered the founding team of digging for money. He is about to enter a new decade. He re-entered in September 2018. A new field, the creation of a friend's mind.

Pang Orange Psychology is now mainly through the public number service, is a platform dedicated to public mental health services. Quan Yunfeng hopes to raise public awareness of mental health knowledge through psychological content such as articles, videos, and psychological tests.

Status of China's psychological services

In the United States, accepting counseling is a symbol of confidence and wealth. According to statistics, 30% of Americans regularly do psychological counseling, and 80% of them go to the psychological clinic from time to time. The number of people receiving psychological counseling and mental care each year is as high as 60 million, accounting for 24% of Americans.

“Everyone will have psychological counseling services, maybe because of environmental discomfort, interpersonal disharmony, or emotional frustration, which is very routine in developed countries,” Quan Yunfeng explained. “You can’t wait to form mental illness. Then seek the help of a counselor."

But China is not the case. On the one hand, the public's acceptance of psychological counseling is not high, on the other hand, the psychological sub-health state is widespread. According to the White Paper on Mental Health of Chinese Urban Residents issued by the Chinese Medical Association Health Management School, 73.6% of urban residents are in a sub-health state, with 16.1% of urban residents with different levels of psychological problems.

Pang Orange hopes to realize the popularization of mental health common sense, and also allows the public to better recognize the industry and improve the mental health of Chinese people.

Output content

Pay attention to the "Peer Orange Psychology", click on the service bar below, you can enter the home page of the Pang Orange psychological interface, which provides articles, videos, audio, psychological tests and so on.

"What we are doing is the universal mental health enlightenment", Quan Yunfeng stressed that today's content is still based on the basic content of the entry. Among them, the psychological testing service can evaluate different results for each user, which is more likely to cause forwarding. It also allows users to evaluate their mental state and seek help from the counselor in a timely manner when they are mentally sub-healthy.

The team has built a content production team today, all of which have a psychological-related industry background. The content is output in the form of PGC. The manuscript is updated 3-5 times a day, and the reading volume is between several hundred and several thousand. The content mainly focuses on the establishment of family parent-child relationship, parental family counseling, marriage and other fields, and is universally applicable. Focusing on parent-child relationship has its background factors. According to team research, 43.54% of households in China believe that there are many problems with parent-child relationship in China, and they need to pay attention and attention. When the number of users reaches a certain size, the team's focus will be expanded and more specialized content will be introduced.

Quan Yunfeng has planned a path for knowledge payment for Peng Orange, and will charge premium content in the future. In addition, after the psychological development of Peng Orange is mature, it will play a more platform role and open up UGC content production.

Users can also ask their own inner questions and wait for others to answer on the “Interactive Square”. Many users have come up with topics such as "Do people prefer bloody violence during adolescence?", "Why can't you always refuse others?", all users can log in and interact.

In the Pear Orange Psychology, you can also get consulting services, directly to the psychological counselor. In the “Consultation” column, the user can clearly view the name of the consultant, the address, the level of the counselor's qualification certificate, the length of work and the fee, and enjoy the service by appointment. In the planning of the whole Yunfeng, Peng Orange psychology will focus on knowledge payment, supplemented by psychological counseling services, providing users with one-stop service.

Recently, the team also reached out to users through offline activities, and conducted public welfare lectures in primary schools and training institutions to promote user growth while achieving knowledge popularization. "I hope that everyone will go to a psychological counselor in the future, just like going to see a cold, it is very common, and it is not necessary to be ashamed of it." Quan Yunfeng describes the picture of the future.

On the team side, the founding members are from the companies such as Diggers, Alibaba, and the Fourth Military Medical University. The core members have more than 10 years of professional psychological service experience or Internet service experience.