Mercedes-Benz wants to challenge the Tesla electric car market to launch a luxury electric car brand strategic plan

Tesla is an absolute competitor in the new energy and electric vehicle markets. According to reports, Mercedes-Benz released its strategic plan as a luxury electric car brand, which was born to challenge Tesla. The competition between Tesla and Mercedes-Benz has already started. In the end, who will laugh at the end, we will wait and see.

Mercedes-Benz has announced plans to challenge electric car company Tesla to build itself into a top luxury electric car brand. Mercedes-Benz said it will produce electric vehicles at six plants on three continents, while creating a "global battery network" to produce batteries for electric vehicles.

Photo: Mercedes-Benz production network map, the company's facilities for manufacturing electric vehicle equipment are highlighted in blue

The upcoming competition between Tesla and Mercedes-Benz is a big step forward. Mercedes-Benz on Monday released a strategic plan to challenge Tesla as a luxury electric car brand.

Mercedes-Benz said in a press release on its parent company, Daimler's website, that it will produce electric cars at six plants on three continents. In addition, Mercedes-Benz will also establish a "global battery network" to produce batteries for its electric vehicles. Mercedes-Benz currently has five battery factories and plans to build a sixth battery factory in 2018.

Daimler previously announced that it will invest $11 billion to ensure that every Mercedes-Benz model will be fully electric or hybrid by 2022, which means the brand will be more active than many competitors. The way to produce electric cars. Mercedes-Benz plans to launch the EQ electric car brand, and the all-electric EQC SUV will be put into production in 2019.

Mercedes-Benz is very optimistic about the future of electric vehicles. Although other brands have announced ambitious plans related to electric vehicles, Mercedes-Benz intends to produce its own batteries, marking the brand's determination to become a major player in the electric vehicle market.

Tesla's battery business is one of the company's biggest strengths. Since 2013, the company has been building its giant battery plant in Nevada, the "Gigafactory 1", to produce batteries for its cars and Powerwall and Powerpack. Tesla's early investment in battery production has always been considered one of its greatest strengths, as it has made the company ahead of other electric vehicle competitors.

The fact that Mercedes-Benz doubled the construction of the battery factory indicates that the company is chasing Tesla's core business. More importantly, Mercedes-Benz has nearly 100 years of experience in car manufacturing, while Tesla has less than 20 years. Therefore, this German car manufacturer is likely to surpass Tesla in the electric car market. After all, Mercedes-Benz delivered 2.3 million cars in 2017, while Tesla delivered only 101,000.