"Lancome" brand women show elegant simplicity of the mental outlook

With its own culture, Lancome LANKOU is designed for young urban women who are independent, tasteful and demanding in style and quality, and take full care of every aspect of their life by providing a range of easy-to-match Exquisite fashion clothing, regardless of work or holiday casual wear, are cleverly combined with the trend of elements, as far as possible meet the "free play, casual match" fashion trends, free to deduce the personal style.

Through its products to all consumers the world's popular clothing culture transmission, to show the elegant simplicity of the mentality. Lancome brand elegant and bright colors, simple style, natural, stylish, taking into account the details of the changes and handling, the atmosphere and introverted, reflecting the modern woman self-realization, self-display of the external needs.

Consumer groups: "Lancome" Women located in the 25-40-year-old urban white-collar workers. They aspire to fashion, the pursuit of fashion, but at the same time introverted, not an exaggeration. They are emotional and have a certain cultural accomplishment, inadvertently revealed is their unique temperament.