Mitsubishi Electric: 300% behind the scenes story

As the earliest FA (Factory Automation) product supplier entering China, Mitsubishi Electric has been developing in China for 40 years. From FA to Mechatronics, Mitsubishi Electric Automation (Shanghai) Co., Ltd. (hereinafter referred to as Mitsubishi Electric Automation) has become a major supplier to China's semiconductor electronics, automotive, textile machinery manufacturing and other important areas. Since its establishment in 2004 as a wholly owned subsidiary, Mitsubishi Electric's sales in China have increased by 300%, especially for some of the largest PLC, servo, CNC and EDM high-end product lines. Mitsubishi Electric's small PLC products currently account for 40% market share in China. The company not only achieved rapid sales growth, but also made important contributions to the improvement of the manufacturing level of Chinese enterprises. On February 7, 2007, Director and General Manager of Mitsubishi Electric Automation (Shanghai) Co., Ltd. interviewed Mr. Fushik and answered questions about the opportunities and challenges facing China's manufacturing industry and the new developments in automation of Mitsubishi Electric Corporation in China. Confusion in China's industrial upgrading

Mr. Fushlich joined Mitsubishi Electric in 1983 and has been leading the work of strategic planning and market research in China. He has extensive industry experience in the Chinese market. Speaking about the development of China's manufacturing industry, Mr. Fushlich said: "The scope of China's manufacturing industry is actually very wide and the level of difference is also very large. However, we believe it will surely develop in a higher direction. In this process, equipment manufacturing The technical level has also improved, the level of end products have also increased. "

Mr. Fushlich believes that during the competitive development of China's manufacturing industry, the enterprises enjoyed a great deal of favorable conditions: artificial conditions, relatively cheap land-use fees and corresponding preferential policies for the state (China policy supports the introduction of technology).

However, this process is also challenging as the manufacturing industry grows. "Domestic labor costs are also on the rise (domestic labor law contracts are being constantly improved and the production line workers' contracts are stringent) and labor contracts are increasingly stringent. This is an inevitable trend; of course, norms do stabilize the foundation of Chinese industries, To a certain extent, the pressure on the cost of enterprises has become more and more serious, so the industry in China should pay attention to this problem. "Mr. Fushlich said:" Until today, China still has the main export products, which are labor-intensive Products, and now China's capable and conscious enterprises are beginning to consider how to provide internationally competitive exports. "

Mr. Fushlich also stressed that purchasing good equipment does reduce costs, resulting in higher productivity and higher profits. But the more crucial issue is how to avoid wasting labor. He said how to avoid wastage is also an issue that needs attention in all countries, including Japan.

The secret of success: to create value and common development

As a veteran comprehensive supplier of FA products, Mitsubishi Electric has completed the layout of key areas such as semiconductor, electronics, automotive and textile machinery manufacturing in China in the 40 years since its entry into China. In addition to providing a wealth of FA products, Mitsubishi Electric Better at using the performance improvement of various products and work together to improve production performance at the production site to contribute.

Mr. Fushlich said: "In China, providing cutting-edge equipment and state-of-the-art technology remains the unalterable starting point for Mitsubishi Electric as well as the development of the right equipment for the needs of Chinese companies. In fact, in any area For any customer, Mitsubishi Electric's service is the same.Mitron Electric provides a methodology that allows customers to understand their own production conditions, market conditions, different production capacity, while the device can also be synchronized according to customer needs and change.

Mr. Fushlich believes that the more important feature of Mitsubishi Electric is that, from a global perspective, compared with other integrated manufacturing automation companies, Mitsubishi Electric is more concerned about the ease of use in the field when designing and manufacturing equipment. In order to ensure the user's simplicity, Mitsubishi Electric also designed a special debugging software to help corporate customers save costs. These debuggable software often have analog functions, electronic display and alarm functions, these to facilitate the operation of the premise of the design can help businesses at the same time improve efficiency.

"There is a big cultural difference between European and American companies and those in Asia and Japan. Europe and the United States prefer top-down mode of thinking, while the latter prefer the opposite." Mr. Fushki said. Therefore, while Mitsubishi Electric is not much different from its competitors in some parts and components and parts, the competitive advantage of Mitsubishi Electric is outstanding from an integration point of view.

"Moreover, all parts related to performance and function are manufactured by Mitsubishi Electric Automation itself, including its core products: all the development and design of the servo system to the finished product by Mitsubishi Electric itself.

And agents go hand in hand

Mitsubishi Electric Automation in China, the importance of agents has become an important feature of its rapid development, "not only manufacturers, including agents also receive our backup technical support, and this support is not a primary technical services." We There will be some important technical support from the agents and at the same time to guide them to invest together, which is also a recent focus of Mitsubishi Electric Automation, "Mr. Fuchsbank said.

It is understood that the current Mitsubishi Electric in the low-voltage and PLC products owned by the agents have more than 100, a unique agent concept makes the Mitsubishi Electric in the future and agents will have a closer relationship. "Mitsubishi Electric has always believed that agents are not only the company's partners, but also Mitsubishi Electric's customers.At the same time, the dealer is also a very important channel to timely feedback of customer feedback, and we get the information directly from the customer Combined, we will make a more comprehensive decision-making in line with the laws of the market. "

In addition to further investment in technology, Mitsubishi Electric will also participate in the training and seminars agents, while increasing rebates. At the same time, sign exclusive sales with all agencies to ensure that Mitsubishi invests in more technology. In order to facilitate the promotion of users, Mitsubishi Electric will also provide agents training equipment. "Of course, Mitsubishi Electric is not making unnecessary investment, we hope rebates and other incentives can have a good rolling effect."

In fact, Mitsubishi Electric agents to improve technical services, but also by the agents welcome. Because this allows agents to greatly enhance the ability to respond to customer needs, and for the more technical understanding, the ability to system applications is also stronger. And agents have further good relations, will further play the Mitsubishi Electric emphasis on the scene, the system to build and improve the advantages of maintenance convenience. "

According to Mr. Fushikawa, "It is the motto of Mitsubishi Electric to make it easier for users to understand and operate, and the higher the number of users and users in China, the higher the requirements for how to improve their competitiveness, so our equipment Try to be easy to upgrade. "

To create more value for customers, and partners and common development, it is the secret of success of Mitsubishi Electric Automation.

Visual integration of the winning motivation

Since its establishment in 2004 as a wholly owned subsidiary, Mitsubishi Electric Automation (Shanghai) Co., Ltd. has seen sales growth of 300% in China, especially in some high-end PLC, servo system, CNC and EDM projects. Mitsubishi Electric's small PLC products currently account for 40% market share in China. Mr. Fushikawa revealed that the overall goal of Mitsubishi Electric in China hopes to achieve a market share of 30%.

According to the status quo in China's manufacturing industry, Mitsubishi Electric is introducing China's eF @ ctory solution, which has been successfully applied in Japan, and will be the driving force for customers to win the future market.

This integrated solution helps users optimize and improve legacy equipment by integrating hardware platforms and building a seamlessly-communicating architecture. On the other hand, integrating software engineering environments, shortening development cycles and reducing development costs Reporter Hu Yilin Shanghai Report

As the earliest FA (Factory Automation) product supplier entering China, Mitsubishi Electric has been developing in China for 40 years. From FA to Mechatronics, Mitsubishi Electric Automation (Shanghai) Co., Ltd. (hereinafter referred to as Mitsubishi Electric Automation) has become a major supplier to China's semiconductor electronics, automotive, textile machinery manufacturing and other important areas. Since its establishment in 2004 as a wholly owned subsidiary, Mitsubishi Electric's sales in China have increased by 300%, especially for some of the largest PLC, servo, CNC and EDM high-end product lines. Mitsubishi Electric's small PLC products currently account for 40% market share in China. The company not only achieved rapid sales growth, but also made important contributions to the improvement of the manufacturing level of Chinese enterprises. On February 7, 2007, Director and General Manager of Mitsubishi Electric Automation (Shanghai) Co., Ltd. interviewed Mr. Fushik and answered questions about the opportunities and challenges facing China's manufacturing industry and the new developments in automation of Mitsubishi Electric Corporation in China. Confusion in China's industrial upgrading

Mr. Fushlich joined Mitsubishi Electric in 1983 and has been leading the work of strategic planning and market research in China. He has extensive industry experience in the Chinese market. Speaking about the development of China's manufacturing industry, Mr. Fushlich said: "The scope of China's manufacturing industry is actually very wide and the level of difference is also very large. However, we believe it will surely develop in a higher direction. In this process, equipment manufacturing The technical level has also improved, the level of end products have also increased. "

Mr. Fushlich believes that during the competitive development of China's manufacturing industry, the enterprises enjoyed a great deal of favorable conditions: artificial conditions, relatively cheap land-use fees and corresponding preferential treatment of national policies (China policy supports the introduction of technology).

However, this process is also challenging as the manufacturing industry grows. "Domestic labor costs are also on the rise (domestic labor law contracts are being constantly improved and the production line workers' contracts are stringent) and labor contracts are increasingly stringent. This is an inevitable trend; of course, norms do stabilize the foundation of Chinese industries, To a certain extent, the pressure on the cost of enterprises has become more and more serious, so the industry in China should pay attention to this problem. "Mr. Fushlich said:" Until today, China still has the main export products, which are labor-intensive Products, and now China's capable and conscious enterprises are beginning to consider how to provide internationally competitive exports. "

Mr. Fushlich also stressed that purchasing good equipment does reduce costs, resulting in higher productivity and higher profits. But the more crucial issue is how to avoid wasting labor. He said how to avoid wastage is also an issue that needs attention in all countries, including Japan.

The secret of success: to create value and common development

As a veteran comprehensive supplier of FA products, Mitsubishi Electric has completed the layout of key areas such as semiconductor, electronics, automotive and textile machinery manufacturing in China in the 40 years since its entry into China. In addition to providing a wealth of FA products, Mitsubishi Electric Better at using the performance improvement of various products and work together to improve production performance at the production site to contribute.

Mr. Fushlich said: "In China, providing cutting-edge equipment and state-of-the-art technology remains the unalterable starting point for Mitsubishi Electric as well as the development of the right equipment for the needs of Chinese companies. In fact, in any area For any customer, Mitsubishi Electric's service is the same.Mitron Electric provides a methodology that allows customers to understand their own production conditions, market conditions, different production capacity, while the device can also be synchronized according to customer needs and change.

Mr. Fushkik believes that the more important feature of Mitsubishi Electric is that, from a global perspective, compared with other integrated manufacturing automation companies, Mitsubishi Electric is more concerned about the ease of use in the field when designing and manufacturing equipment. In order to ensure the user's simplicity, Mitsubishi Electric also designed a special debugging software to help corporate customers save costs. These debuggable software often have analog functions, electronic display and alarm functions, these to facilitate the operation of the premise of the design can help businesses at the same time improve efficiency.

"There is a big cultural difference between European and American companies and those in Asia and Japan. Europe and the United States prefer top-down mode of thinking, while the latter prefer the opposite." Mr. Fushki said. Therefore, while Mitsubishi Electric is not much different from its competitors in some parts and components and parts, the competitive advantage of Mitsubishi Electric is outstanding from an integration point of view.

"Moreover, all parts related to performance and function are manufactured by Mitsubishi Electric Automation itself, including its core products: all the development and design of the servo system to the finished product by Mitsubishi Electric itself.

And agents go hand in hand

Mitsubishi Electric Automation in China, the importance of agents has become an important feature of its rapid development, "not only manufacturers, including agents also receive our backup technical support, and this support is not a primary technical services." We There will be some important technical support from the agents and at the same time to guide them to invest together, which is also a recent focus of Mitsubishi Electric Automation, "Mr. Fuchsbank said.

It is understood that the current Mitsubishi Electric in the low-voltage and PLC products owned by the agents have more than 100, a unique agent concept makes the Mitsubishi Electric in the future and agents will have a closer relationship. "Mitsubishi Electric has always believed that agents are not only the company's partners, but also Mitsubishi Electric's customers.At the same time, the dealer is also a very important channel to timely feedback of customer feedback, and we get the information directly from the customer Combined, we will make a more comprehensive decision-making in line with the laws of the market. "

In addition to further investment in technology, Mitsubishi Electric will also participate in training and seminars agents, while increasing rebates. At the same time, sign exclusive sales with all agencies to ensure that Mitsubishi invests in more technology. In order to facilitate the promotion of users, Mitsubishi Electric will also provide agents training equipment. "Of course, Mitsubishi Electric is not making unnecessary investment, we hope rebates and other incentives can have a good rolling effect."

In fact, Mitsubishi Electric agents to improve technical services, but also by the agents welcome. Because this allows agents to greatly enhance the ability to respond to customer needs, and for the more technical understanding, the ability to system applications is also stronger. And agents have further good relations, will further play the Mitsubishi Electric emphasis on the scene, the system to build and improve the advantages of maintenance convenience. "

According to Mr. Fushikawa, "It is the motto of Mitsubishi Electric to make it easier for users to understand and operate, and the higher the number of users and users in China, the higher the requirements for how to improve their competitiveness. Therefore, our equipment Try to be easy to upgrade. "

To create more value for customers, and partners and common development, it is the secret of success of Mitsubishi Electric Automation.

Visual integration of the winning motivation

Since its establishment in 2004 as a wholly owned subsidiary, Mitsubishi Electric Automation (Shanghai) Co., Ltd. has seen sales growth of 300% in China, especially in some high-end PLC, servo system, CNC and EDM projects. Mitsubishi Electric's small PLC products currently account for 40% market share in China. Mr. Fushikawa revealed that the overall goal of Mitsubishi Electric in China hopes to achieve a market share of 30%.

According to the status quo in China's manufacturing industry, Mitsubishi Electric is introducing China's eF @ ctory solution, which has been successfully applied in Japan, and will be the driving force for customers to win the future market.

This integrated solution helps users optimize and improve legacy equipment by integrating hardware platforms and building a seamlessly-communicating architecture. On the other hand, integrating software engineering environments, shortening development cycles and reducing development costs . At the same time, MES interface products through Mitsubishi Electric, FA control system and enterprise ERP system to achieve communication, visualization of information. In this way, not only improve the productivity of customers, thereby enhancing the competitiveness of customers, can easily meet the challenges of the future.

Mr. Fushikawa disclosed: "eF @ ctory has been widely used in Japan's automotive, semiconductor, printing and other fields of enterprises, showing a very significant productivity gains.A practical case is that at the Nagoya Mitsubishi Electric By using eF @ ctory , the servo plant achieved a 190% increase in equipment operating rates, a 60% reduction in manufacturing cycles, a 40% reduction in processing time and a 65% reduction in system construction costs. "

Mr. Fuchsbank said that this is Mitsubishi Electric's automation from the user point of view, in order to protect the user's existing investment, to ensure that they maximize the most economical spending to optimize the construction of related facilities efforts.

"As a business, the scale of investment in equipment is very large, how to make the best fit and flexibility among the equipment of the enterprise, re-configure the configuration, to maximize the system with the lowest cost to adapt to their own needs this is visualized Mitsubishi eF @ ctory core. "

"Where we have a problem in production, a waste of time, without an effective system for quantitative analysis, companies will not be able to more targeted to improve and improve, while for the manufacturing sector, time is cost. According to Mr. Fushlich, "Every business will have a lot of unnecessary work in the development and research of new products, but we must avoid waste in the production line. It can be said that any failure may bring about the following procedures Of the waste, these problems if you want to be improved, we must not ignore such as the daily operation of the machine eight hours, of which only 60% of the effective operation, there is 40% of the time is invalid work, in this case, when we When customers provide products, even if the performance of our products is higher and faster, we can only improve the efficiency within 60% of the running time. At present, the room for improvement is already in a twinkling of an eye. However, if we were able to work within the remaining 40% of non-operational hours, the change would be in hours Bit, of course, the effect is very significant. If the increase operating efficiency to 80%, its cost can be reduced by 40%. "

Mitsubishi Electric Automation said: "Changes for the Better" concept so that every employee of the company aware of the needs of customers is never-ending. "Therefore, the challenges we pose will not be static, we only continue to improve in order to better meet customers in order to achieve the company's own development. Correct understanding of the market, which depends on more partners in the Chinese market, so also It will be easier for us to adopt a more correct strategy, "said Mr. Fushki. "The goal of Mitsubishi Electric Automation is to become China's best integrated supplier of FA products."