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[Office Partner Information Center] People know that Archimedes' logic "give me a fulcrum and enough weight, I can shake the earth", if the mall category of China's solid wood furniture industry network is regarded as a "fulcrum", then the industry network Platform data (including traffic, membership, transactions, etc.) is the "weight" of the lever. In recent years, the Internet has developed rapidly, and various e-commerce trends have emerged. It seems that several vertical e-commerce can emerge in each segment. It is a pity that the vertical e-commerce boom that has not seen the head has changed. The star companies that have been smash hit have been stranded after the tide retreats, but the industrial network continues to develop at a high speed with strategic goals. If the furniture enterprises can use the opportunity of the industrial network It will have an important impact on whether furniture companies can remain competitive in the future.
Pivot: Perhaps for China's solid wood furniture industry network, if the industrial network platform is like the lever of the furniture world, the platform data is “weight”, and the “fulcrum” is the industrial network platform system service. If there is no platform system service as a "fulcrum", the furniture industry network leverage will have no effect. The “fulcrum” here is not only the furniture channel brand, but also the platform service and other content, which is also the foundation of the development of the solid wood furniture industry network.
Leverage: The solid wood furniture industry network is a sub-site of the China Net Library. Our core idea is to “make one line and one line with one party”. We will use the resources and platform of the head office as a solid lever for the furniture industry. China's network library has never used the prime time of TV stations in marketing, and did not invest a lot of advertising, but attached importance to the popularity of the Internet and word of mouth. Therefore, the main passenger flow of the industrial network of China's network library comes from the online diversion of the industrial network and the network library. Therefore, the Chinese solid wood furniture industry network has the advantage of “light, fast and spiritual” in e-commerce, from the manufacturer to the customer. Sewing docking, the price of its home products is lower than the store and even the physical shops, it seems to be "reasonable."
Weight: Many furniture practitioners can hardly believe that the China Solid Wood Furniture Industry Network maintains the network price of e-commerce, and at the same time can provide the quality and after-sales service of traditional offline store furniture. In addition to controlling cost and quality, the industrial network also benefits from a robust supply chain system that accurately controls costs and tight controls.
In the mode of the industrial network, to make the "weight" of the lever at the end of the big, it must be transformed from the platform data, and behind this is the combination of online and offline high-level operation mode. Through data behavior analysis, to help enterprises target users, segment user behavior, and achieve accurate delivery, companies must influence consumers' consumption decisions in the consumption path. It is expected that the Chinese solid wood furniture industry network under the Chinese network library has successfully seized the battlefield of furniture e-commerce. In the next few years, the network library will promote the industrial clusters in the county, and in the future, find 300 in 5,000 industries. Incubators. And find a hundred demonstration counties across the country to build a professional industrial base. In the future, at least 100 commodity trading platforms similar to steel stencils will be built.
February 13, 2023
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February 13, 2023
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